Post Conference Master Class 1 - May 22-23, 2012
Introduction
The world is changing and at a faster rate than perhaps ever could have been envisaged. The current economic pressures are coupled with a greater need for innovation in the supply chain together with the emergence of alternative business models. With these economic challenges ahead there is a need to harness greater collaboration across both the public and private sectors. The subject of relationship management and collaborative working has been with us for many years under various guises such as partnering, alliances, consortiums and others.
Thus the time is right for the publication of the British Standard (BS) 11000. It represents a landmark for business, as the first National Standard in the world to address collaborative business relationships. It does not represent a one-size solution, but rather provides a consistent framework, which can be scaled and adapted to meet particular business needs.
Why BS 11000?
BS 11000 was developed through pan-industry consultation to provide a structured approach to building more sustainable relationships throughout the value chain. The aim of the standard aim is to provide a framework to ensure collaborative relationships are effective and optimized.
Collaborative approaches have been shown to deliver a wide range of benefits, which enhance competitiveness and performance (for example, better cost management, improved time, resource utilisation, risk management and delivering incremental business value and innovation). Working with BS11000 will help enable partners to effectively share knowledge, skills and resources to meet mutually defined objectives and to provide new levels of value creation.
CRAFT Methodology
For most organizations the hardest parts of starting any relationship management programme is to find a suitable framework within which to develop ideas. The CRAFT methodology was developed in association with the PSL knowledge network to create a road map to partnering based on the simple eight-step programme consolidated from the experiences of practitioners. It has subsequently been adopted by the British standards institution as the foundation for the world’s first collaborative business relationship standard (BS 11000) published in 2010.
CRAFT is a unique strategic approach that has been developed as the framework to support successful relationship building and the application of partnering approaches. CRAFT stands for Collaborative Relationship, Assessment, Fulfillment and Transformation comprising multiple practical guides, tools and workshop applications created by PSL.
Benefits of Attending this Master Class
- Improved awareness of relationship impacts
- Improve multi cultural understanding
- Enhanced relationship management skills
- Greater internal cross functional understanding
- Improved value chain approaches
- Improved partner selection processes
- Better business strategic thinking
- Opportunities for resource and cost optimisation
- Improved business performance
- A foundation for improved integration
- A catalyst for organisational change
- A foundation for innovative business models
Topics Covered
- Introduction to collaborative programmes
- Importance of relationships
- CRAFT methodology
- Potential impacts of BS 11000
- Development of strategic approaches
- Business development opportunities
- Risk management
- Customer relationships
- Alliance management
- Understanding the organisations strengths and weaknesses
- Relationships and supply chain vulnerability
- Supplier development
- Measuring and monitoring of the soft issues
Who Should Attend
- Executive leaders and business strategic and operational managers, who recognise the importance of internal and external business relationships.
- Senior managers involved with, impact or influence what is spent outside the organisation.
- Senior managers who recognise the need to exploit external relationships to improve business performance and competitiveness.
- Operational and procurement personnel involved with outsourcing and supply.
Master Class Agenda (Day One & Two)
- 08:30 AM - 10:00 AM - Session 1
- 10:00 AM - 10:30 AM - Coffee Break
- 10:30 AM - 12:00 Noon - Session 2
- 12:00 Noon - 12:30 PM - Prayer Break
- 12:30 PM - 02:30 PM - Session 3
- 02:30 PM - 03:30 PM - Lunch
- 03:30 PM - End of Day
Facilitator
![]() |
David E. Hawkins Director of Operations Partnership Sourcing Limited (PSL) UK |
David has an extensive career in projects and procurement within the construction industry. For over 40 years he has been associated with the development and implementation of major projects in many parts of the world, which has provided an insight into the many organisational and cultural challenges that projects can generate. Over the past decade he has been an active promoter of partnering concepts and the development of extended enterprises through the building of alliances. As a strategic thinker he has deployed these approaches to support manufacturing to outsourcing programmes, capitalising on the opportunities within project operations to exploit global sourcing. Building on these experiences he has helped a number of major organisations to implement change management programmes in different industrial arenas including chemical processing, oil and gas, power generation, and mining and minerals processing. He was the architect and author of the CRAFT collaborative methodology and technical author of the British standards Institution (BSI) PAS 11000 framework the world‟s first Collaborative business relationship standard. He was appointed chairman of the BSI committee to develop PAS 11000 to a full BS standard. In 2009 he was acknowledged as one of the world‟s top 100 thought leaders on CSR. He has been a regular contributor to professional magazines.
About Partnership Sourcing Limited (PSL)
PSL was established in 1990 as a joint initiative between the Department of Trade and Industry (DTI) now BIS (Department for Business Innovation and Skills) and the Confederation of British Industry (CBI). Initially funded by the DTI, PSL is now self financing operating as a not-for-profit organisation. PSL's role is to help organisations, large and small, in both the public and private sectors, to build and develop effective competitive business relationships based upon a collaborative approach. PSL provides practical guidance based on a wide portfolio of experience utilising knowledge from extensive relationships within the commercial, Government and academic arenas. PSL is recognised as the thought leaders and driving force behind the development of BS 11000. PSL continues to work with BSI as subject matter experts to support the adoption and deployment of the standard and its targeted migration to ISO 11000. PSL was appointed as the first company to the BSI Associate Consultancy Programme for BS 11000.
Certificate
A Certificate of Attendance will be handed to all delegates successfully completing this Master Class.
| <<Previous Day |













